Tuesday, February 22, 2011

Nike Golf introduces ground-breaking technology

On Thursday the 17th February Nike Golf unveiled it’s all New 20XI (twenty-X-I) Franchise. This new ball features a revolutionary ball technology that will dramatically enhance the performance of golfers worldwide. It has taken 4 years of research and testing at Nike Golf Headquarters in Beaverton, Oregon. This game altering technology makes the traditional rubber core obsolete with the introduction of a new resin material. “Resin is a highly neutralized polymer that’s a faster and lighter material engineered to produce a longer distance and more controlled shots.” 
Two versions of the 20XI will be launched, the 20XI-X (tour- level distance) and the 20XI-S (tour-level spin). Both balls deliver on faster speed, higher MOI and steeper spin slope. However the subtle difference between the two is that  the 20XI-X is optimized to reduce excessive drive spin to maximize achievable distance. In contrast the 20XI-S has a softer cover for enhanced greenside spin and control.
The first-of-its-kind golf technology has led to a reduction in manufacturing steps and allows for 54% improvement in the products consistency due to a resin core vs. rubber core.  The ball technology has fulfilled three critical performance aspects: more distance off the tee, straight ball flight and more control around the greens. The technology has gotten the stamp of approval from a number of Nike athletes. Both versions will be made available on 29th April 2011 in North America.
Without a doubt the creation of the Nike 20XI Franchise is a breakthrough in the area of Sports Science and technology in golf. This technology seems to make the game of golf alot easier and adds to spectators’ enjoyment as top golfers will definitely be playing an even better standard of golf in months to come.
I think the debate is one of using natural ability and talent or making use of technical advantage in the form of enhanced sports equipment. Does this not steal from the precision that is required by players of the game? And defeat the beauty of the game which lies in trying to perfect it.

Written by : Jade Davids

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