In a press release on Thursday, 17th February it was made known that Nike is debuting a new look of signature sneakers of their sponsored NBA players LeBron James, Kevin Durant and Kobe Bryant. At the All-Star weekend which took place last Friday 18th to Sunday 20th at the Staples Centre in Los Angeles. The shoes of these MVPs include a new technology that is meant to create a 3-D illusion on the sneakers.
The technology includes a “Lenticular material” that is placed in strategic areas (tongues of the sneakers and logos) on the shoe to create the effect of three-dimensional moving images.
My personal thoughts are that Nike has definitely tried to come up with something new to sell and please their consumers. But honestly from a performance point of view this technology contributes nil. It doesn’t claim to make one faster, stronger or even better at their game. Aesthetically I guess it’s giving basketball sneakers more of a fashionable edge. I think the use of the word technology has been misused or is misleading.
My question to you, Is it an added bonus for spectators watching the game? Or is it just a fashion fad that sports people will end up falling for?